Shreyansh Khetawat: Redefining the Diamond Industry with Vision and Innovation Shreyansh Khetawat is a new-generation entrepreneur who is rapidly emerging as a transformative force in the diamond and jewellery industry. As the leader of Chahna Jewels (CJ), a business with a rich legacy spanning more than three decades, he has introduced a modern and globally inclusive approach that aligns tradition with innovation. With a strong focus on sustainability, technology, and accessibility, he is at the forefront of redefining luxury through the promotion of lab-grown diamonds. Born and raised in Surat, Gujarat—widely regarded as the global hub for diamond manufacturing—he was naturally drawn to the world of gems and jewellery. He completed his early education at Mayo College in Rajasthan, a renowned institution known for nurturing leadership. He then pursued higher studies at a reputed university in Surat, where he deepened his understanding of business management and industry trends. Inspired by his roots and guided by an entrepreneurial spirit, he laid the foundation of Surati Jewellery Factory (SJF), positioning it as a premium natural diamond jewellery manufacturing unit with a global outlook. Under his leadership, CJ has expanded its presence across international markets including the Middle East, Europe, and the United States. His ability to merge technology with timeless elegance has set his enterprise apart. What distinguishes his strategy is the vision to make diamonds—especially lab-grown ones—not only affordable but aspirational, appealing to modern consumers who value both luxury and sustainability. Building on the legacy of CJ, which has long been a trusted exporter and supplier of natural gold and diamond jewellery, he has steered the group into new territory. His decision to focus on lab-grown diamonds reflects a keen awareness of shifting global attitudes toward sustainability and ethical sourcing. He envisions a future where traditional craftsmanship coexists with eco-conscious innovation, ensuring that beauty does not come at the cost of the environment. A significant influence in his journey has been his mother, Mrs. Vinita Khetawat, a dynamic businesswoman and the current president of the Aggarwal Samaj. Her deep involvement in community upliftment, women’s empowerment, and entrepreneurship has instilled in him a sense of social responsibility. He credits her for shaping his values of inclusivity, ethical leadership, and service-oriented growth. One of his most impactful ventures has been the introduction of an integrated franchise and affiliate model. Through this initiative, CJ offers aspiring entrepreneurs a chance to enter the diamond business with scalable, profitable, and sustainable models. This democratized approach is empowering small business owners and local investors, allowing them to be part of a luxury market that was previously considered out of reach. He believes that “Luxury should be inclusive, not exclusive. With lab-grown diamonds, we can craft dreams without depleting the Earth.” This philosophy is not just a marketing tagline—it drives the core of his business decisions. He sees lab-grown diamonds as the bridge between aspiration and ethics, offering customers a way to celebrate life’s milestones responsibly. Looking ahead, his mission is to establish SJF as a globally recognized brand that stands for ethics, elegance, and innovation. He continues to invest in research and development, explore new global markets, and foster collaborations that advance both technological progress and social impact. With a unique blend of heritage, vision, and responsibility, he is not merely building a successful business—he is shaping the future of the jewellery industry. His journey serves as a powerful example of how tradition, when combined with innovation, can create lasting and meaningful change. Through each sparkle crafted under his leadership, he is proving that luxury can indeed be sustainable, inclusive, and inspiring.
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