Jammu’s Green Mobility Revolution: A Model for Sustainable Public Transport in India By Ashish Anand, Senior General Manager, Jammu Smart City Limited; Nodal Officer, J&K e-Bus Project Jammu is rapidly emerging as a trailblazer in sustainable urban transport through its ambitious Green Mobility Revolution, spearheaded by the Jammu Smart City Mission. Under the leadership of Ashish Anand, Senior General Manager of Jammu Smart City Ltd. (JSCL) and Nodal Officer of the J&K e-Bus Project, the city has successfully integrated electric mobility into its transport framework. The introduction of electric buses (e-Buses), e-Autos, e-Rickshaws, and a Public Bicycle Sharing System (PBSS) has not only transformed public commuting but also significantly advanced environmental sustainability. These initiatives mark a pivotal shift toward low-carbon, climate-resilient urban transportation in India. Driven by JSCL, the green mobility efforts aim to reduce carbon emissions, alleviate urban congestion, and enhance the quality of life for residents. With strong backing from government initiatives and collaboration across public, private, and environmental sectors, the city is methodically progressing toward a carbon-neutral transport infrastructure. At the core of this transformation is the Jammu e-Bus Project, which is revolutionizing public transport through the deployment of zero-emission electric buses. These vehicles are playing a crucial role in reducing pollution and setting new standards in sustainable urban mobility. In tandem with this effort, the city has deployed e-Autos and e-Rickshaws to address last-mile connectivity, offering a cleaner and more efficient alternative to traditional fossil-fuel-based transport. Additionally, the implementation of the PBSS has encouraged residents to embrace cycling for short-distance travel. This initiative has further contributed to reducing vehicular traffic and improving air quality, reinforcing the city’s commitment to active and sustainable transport. The success of these projects is rooted in a strong collaborative framework. He credits the joint efforts of JSCL, various government agencies, private stakeholders, and environmental experts for ensuring the financial sustainability and operational success of the initiatives. A notable support system has been the Government of Jammu and Kashmir, whose allocation of resources under the Green Action Plan played a vital role in financing the e-Bus fleet’s capital and operational expenditures. This financial model minimized entry barriers for clean technology adoption, allowing for timely and efficient implementation. In a landmark decision promoting social equity, the Government of J&K has made e-Bus rides free for women. This progressive move not only promotes gender inclusivity in public transport but also encourages the wider use of eco-friendly commuting options among women, fostering a more empowered and equitable society. National schemes have also significantly accelerated Jammu’s e-mobility transition. Programs like FAME-II (Faster Adoption and Manufacturing of Hybrid and Electric Vehicles) have provided financial incentives for the acquisition of electric vehicles and the development of charging infrastructure. Furthermore, the ongoing support from the PM eBus Sewa Scheme, under the Ministry of Housing & Urban Affairs, will further augment the city’s electric bus fleet, contributing to India’s larger vision of sustainable urban transport. He emphasizes the importance of innovative financial models such as Gross Cost Contracts and reverse auction mechanisms, which have ensured the long-term economic viability of these projects. Additionally, the integration of carbon finance—particularly through Voluntary Carbon Markets and cooperative mechanisms under Article 6 of the Paris Agreement—has created new revenue streams. These carbon credits form an integral part of the city’s long-term strategy to fund and expand its green mobility ecosystem. Looking ahead, the city plans to expand its e-Bus network, focusing on underserved regions and urban fringes. A comprehensive electric vehicle charging infrastructure is also under development to support the growing fleet. Future initiatives include the introduction of electric taxis, shared mobility services, and the integration of smart technologies such as real-time tracking and intelligent traffic management to enhance operational efficiency. The sustained efforts of JSCL, in coordination with its partners and the government, are positioning Jammu as a model city for green mobility in India. He believes that the city’s initiatives showcase the power of integrated mobility systems—combining electric transport and public cycling—to reduce congestion, improve air quality, and promote healthy, active commuting habits. As Jammu continues to lead the charge in green mobility, its vision is expected to inspire similar transformations in urban centers across India, reinforcing the country’s commitment to a climate-resilient, sustainable future. About Jammu Smart City Ltd. Jammu Smart City Ltd. (JSCL) is committed to transforming Jammu into a smart, inclusive, and environmentally sustainable urban center. The Smart City Mission focuses on enhancing mobility, promoting energy efficiency, and leveraging innovative technologies to position Jammu as a global leader in sustainable urban development.
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